College Binge Drinking Advertisements and the Perpetuation of Gender Stereotypes

Location

CSU 201

Start Date

21-4-2008 3:00 PM

End Date

21-4-2008 4:30 PM

Student's Major

Gender and Women's Studies

Student's College

Social and Behavioral Sciences

Mentor's Name

Cheryl Radeloff

Mentor's Department

Gender and Women's Studies

Mentor's College

Social and Behavioral Sciences

Description

Recently college binge drinking has become an issue of concern in Minnesota and nationally. Numerous campaigns have emerged at state and private college campuses to address this problem. This research examined gender neutral social marketing campaigns and compared them to campaigns directed specifically at women. Through a qualitative content analysis of four alcohol awareness campaigns within the state of Minnesota, this study sought to asses if gender stereotypes were perpetuated through the themes and messages presented in the campaign literature.

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Apr 21st, 3:00 PM Apr 21st, 4:30 PM

College Binge Drinking Advertisements and the Perpetuation of Gender Stereotypes

CSU 201

Recently college binge drinking has become an issue of concern in Minnesota and nationally. Numerous campaigns have emerged at state and private college campuses to address this problem. This research examined gender neutral social marketing campaigns and compared them to campaigns directed specifically at women. Through a qualitative content analysis of four alcohol awareness campaigns within the state of Minnesota, this study sought to asses if gender stereotypes were perpetuated through the themes and messages presented in the campaign literature.

Recommended Citation

Wager, Stephanie. "College Binge Drinking Advertisements and the Perpetuation of Gender Stereotypes." Undergraduate Research Symposium, Mankato, MN, April 21, 2008.
https://cornerstone.lib.mnsu.edu/urs/2008/oral-session-08/5