College Binge Drinking Advertisements and the Perpetuation of Gender Stereotypes
Location
CSU 201
Start Date
21-4-2008 3:00 PM
End Date
21-4-2008 4:30 PM
Student's Major
Gender and Women's Studies
Student's College
Social and Behavioral Sciences
Mentor's Name
Cheryl Radeloff
Mentor's Department
Gender and Women's Studies
Mentor's College
Social and Behavioral Sciences
Description
Recently college binge drinking has become an issue of concern in Minnesota and nationally. Numerous campaigns have emerged at state and private college campuses to address this problem. This research examined gender neutral social marketing campaigns and compared them to campaigns directed specifically at women. Through a qualitative content analysis of four alcohol awareness campaigns within the state of Minnesota, this study sought to asses if gender stereotypes were perpetuated through the themes and messages presented in the campaign literature.
College Binge Drinking Advertisements and the Perpetuation of Gender Stereotypes
CSU 201
Recently college binge drinking has become an issue of concern in Minnesota and nationally. Numerous campaigns have emerged at state and private college campuses to address this problem. This research examined gender neutral social marketing campaigns and compared them to campaigns directed specifically at women. Through a qualitative content analysis of four alcohol awareness campaigns within the state of Minnesota, this study sought to asses if gender stereotypes were perpetuated through the themes and messages presented in the campaign literature.
Recommended Citation
Wager, Stephanie. "College Binge Drinking Advertisements and the Perpetuation of Gender Stereotypes." Undergraduate Research Symposium, Mankato, MN, April 21, 2008.
https://cornerstone.lib.mnsu.edu/urs/2008/oral-session-08/5
