Betty Crocker and the Changing Role of the Homemaker
Location
CSU 201
Start Date
21-4-2008 3:00 PM
End Date
21-4-2008 4:30 PM
Student's Major
Gender and Women's Studies
Student's College
Social and Behavioral Sciences
Mentor's Name
Cheryl Radeloff
Mentor's Department
Gender and Women's Studies
Mentor's College
Social and Behavioral Sciences
Description
The changing role of the American homemaker has evolved throughout the years as evidenced through cookbooks. Betty Crocker, the trademark for General Mills, represents one of the most recognizable icons. This research examined the evolution of the American woman as portrayed by Betty Crocker. Through content analysis of Betty Crocker cookbooks, this research showed the shift of the Betty Crocker image from the role of homemaker to working woman by examining within these cookbooks the introduction of technology, the time necessary for preparation and cooking, and the de-emphasis on entertaining.
Betty Crocker and the Changing Role of the Homemaker
CSU 201
The changing role of the American homemaker has evolved throughout the years as evidenced through cookbooks. Betty Crocker, the trademark for General Mills, represents one of the most recognizable icons. This research examined the evolution of the American woman as portrayed by Betty Crocker. Through content analysis of Betty Crocker cookbooks, this research showed the shift of the Betty Crocker image from the role of homemaker to working woman by examining within these cookbooks the introduction of technology, the time necessary for preparation and cooking, and the de-emphasis on entertaining.
Recommended Citation
Katuin, Britt. "Betty Crocker and the Changing Role of the Homemaker." Undergraduate Research Symposium, Mankato, MN, April 21, 2008.
https://cornerstone.lib.mnsu.edu/urs/2008/oral-session-08/2
