From Mao to Hoover: A Rhetorical Analysis of the 2005 Minneapolis Public Library Ad Campaign
Location
CSU 204
Start Date
24-4-2006 1:30 PM
End Date
24-4-2006 3:00 PM
Student's Major
Communication Studies
Student's College
Arts and Humanities
Mentor's Name
Leah White
Mentor's Department
Communication Studies
Mentor's College
Arts and Humanities
Description
The Minneapolis Public Library has been preparing for a move into a newly constructed building in, 2006. To raise $15 million for the new building, a Minneapolis design firm volunteered to create an edgy campaign that would run in space donated by local media. The ad campaign juxtaposed vilified historical figures who worked as librarians in the past with images of the new library. Reactions to the campaign were widely varied. Some found the ads exciting and ironic, while others were greatly offended by them. By examining Cheree Carlson's article "Creative Casuistry and Feminist Consciousness: The Rhetoric of Moral Reform," and applying it to the Minneapolis Public Library ad campaign, we can gain a better understanding of the implications of this unique fundraising strategy.
From Mao to Hoover: A Rhetorical Analysis of the 2005 Minneapolis Public Library Ad Campaign
CSU 204
The Minneapolis Public Library has been preparing for a move into a newly constructed building in, 2006. To raise $15 million for the new building, a Minneapolis design firm volunteered to create an edgy campaign that would run in space donated by local media. The ad campaign juxtaposed vilified historical figures who worked as librarians in the past with images of the new library. Reactions to the campaign were widely varied. Some found the ads exciting and ironic, while others were greatly offended by them. By examining Cheree Carlson's article "Creative Casuistry and Feminist Consciousness: The Rhetoric of Moral Reform," and applying it to the Minneapolis Public Library ad campaign, we can gain a better understanding of the implications of this unique fundraising strategy.
Recommended Citation
Kofoed, Emily. "From Mao to Hoover: A Rhetorical Analysis of the 2005 Minneapolis Public Library Ad Campaign." Undergraduate Research Symposium, Mankato, MN, April 24, 2006.
https://cornerstone.lib.mnsu.edu/urs/2006/oral-session-F/4
