From Mao to Hoover: A Rhetorical Analysis of the 2005 Minneapolis Public Library Ad Campaign

Location

CSU 204

Start Date

24-4-2006 1:30 PM

End Date

24-4-2006 3:00 PM

Student's Major

Communication Studies

Student's College

Arts and Humanities

Mentor's Name

Leah White

Mentor's Department

Communication Studies

Mentor's College

Arts and Humanities

Description

The Minneapolis Public Library has been preparing for a move into a newly constructed building in, 2006. To raise $15 million for the new building, a Minneapolis design firm volunteered to create an edgy campaign that would run in space donated by local media. The ad campaign juxtaposed vilified historical figures who worked as librarians in the past with images of the new library. Reactions to the campaign were widely varied. Some found the ads exciting and ironic, while others were greatly offended by them. By examining Cheree Carlson's article "Creative Casuistry and Feminist Consciousness: The Rhetoric of Moral Reform," and applying it to the Minneapolis Public Library ad campaign, we can gain a better understanding of the implications of this unique fundraising strategy.

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Apr 24th, 1:30 PM Apr 24th, 3:00 PM

From Mao to Hoover: A Rhetorical Analysis of the 2005 Minneapolis Public Library Ad Campaign

CSU 204

The Minneapolis Public Library has been preparing for a move into a newly constructed building in, 2006. To raise $15 million for the new building, a Minneapolis design firm volunteered to create an edgy campaign that would run in space donated by local media. The ad campaign juxtaposed vilified historical figures who worked as librarians in the past with images of the new library. Reactions to the campaign were widely varied. Some found the ads exciting and ironic, while others were greatly offended by them. By examining Cheree Carlson's article "Creative Casuistry and Feminist Consciousness: The Rhetoric of Moral Reform," and applying it to the Minneapolis Public Library ad campaign, we can gain a better understanding of the implications of this unique fundraising strategy.

Recommended Citation

Kofoed, Emily. "From Mao to Hoover: A Rhetorical Analysis of the 2005 Minneapolis Public Library Ad Campaign." Undergraduate Research Symposium, Mankato, MN, April 24, 2006.
https://cornerstone.lib.mnsu.edu/urs/2006/oral-session-F/4