Betty Crocker and the Changing Role of the Homemaker

Location

CSU 201

Start Date

21-4-2008 3:00 PM

End Date

21-4-2008 4:30 PM

Student's Major

Gender and Women's Studies

Student's College

Social and Behavioral Sciences

Mentor's Name

Cheryl Radeloff

Mentor's Department

Gender and Women's Studies

Mentor's College

Social and Behavioral Sciences

Description

The changing role of the American homemaker has evolved throughout the years as evidenced through cookbooks. Betty Crocker, the trademark for General Mills, represents one of the most recognizable icons. This research examined the evolution of the American woman as portrayed by Betty Crocker. Through content analysis of Betty Crocker cookbooks, this research showed the shift of the Betty Crocker image from the role of homemaker to working woman by examining within these cookbooks the introduction of technology, the time necessary for preparation and cooking, and the de-emphasis on entertaining.

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Apr 21st, 3:00 PM Apr 21st, 4:30 PM

Betty Crocker and the Changing Role of the Homemaker

CSU 201

The changing role of the American homemaker has evolved throughout the years as evidenced through cookbooks. Betty Crocker, the trademark for General Mills, represents one of the most recognizable icons. This research examined the evolution of the American woman as portrayed by Betty Crocker. Through content analysis of Betty Crocker cookbooks, this research showed the shift of the Betty Crocker image from the role of homemaker to working woman by examining within these cookbooks the introduction of technology, the time necessary for preparation and cooking, and the de-emphasis on entertaining.

Recommended Citation

Katuin, Britt. "Betty Crocker and the Changing Role of the Homemaker." Undergraduate Research Symposium, Mankato, MN, April 21, 2008.
https://cornerstone.lib.mnsu.edu/urs/2008/oral-session-08/2